How 'Diary of a CEO' host Steven Bartlett is looking to build the next generation of star creators
Podcaster Steven Bartlett is partnering with Authentic Brands Group to launch OBSN, a $400 million venture aimed at providing capital and infrastructure to creators. The initiative seeks to professionalize the creator economy by offering integrated business support and brand management.
Why it matters
It signals a shift in the creator economy toward institutionalized investment and long-term brand building rather than individual content creation.
Steven Bartlett, host of "Diary of a CEO," wants to apply his playbook to other creators. Sam Barnes/Sportsfile for Web Summit Qatar via Getty Images Podcaster Steven Bartlett is joining with Authentic Brands to help creators grow their businesses. They announced a venture called OBSN that will invest up to $400 million in creators. Bartlett has tried to apply his success to other creators before, with podcast network FlightStory. Podcast star Steven Bartlett is joining with Authentic Brands Group to invest up to $400 million to help other creators grow their businesses. The host of "The Diary of A CEO" podcast, through his holding company, Steven.com , on Monday unveiled OBSN (pronounced "obsession"). The venture will provide creators with capital, infrastructure, and expertise with the goal of building lasting businesses through media, products, partnerships, and other avenues.
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