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CNBC·4 min read·medium

How crypto fits into a diversified investment portfolio

G
Greg Iacurci, Annie Nova
How crypto fits into a diversified investment portfolio
✦AI Summary

A report from the Urban Institute indicates that most cryptocurrency investors now view digital assets as a tool for portfolio diversification rather than a countercultural statement. Financial experts emphasize that while crypto can be part of a balanced strategy, investors should approach it with caution as it integrates into mainstream markets.

Why it matters

This shift reflects the maturation of the crypto market as it moves from speculative, anti-establishment roots to becoming a standard asset class for retail investors.

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There have been some lofty claims made about cryptocurrency in the past, including that it will replace government-issued money , prove as groundbreaking as the smart phone and democratize the financial system . But most investors point to a fairly ordinary reason for holding the digital assets: to diversify their investment portfolio.

The catch: There's a right way and a wrong way to use digital assets such as bitcoin for diversification, financial advisors and market analysts said.

Diversification is an important facet of a sound portfolio, advisors said. At a high level, it helps reduce investment risk.

Nearly half of crypto investors — 45% — say diversification is the primary reason they hold the asset, according to a report published this month by the Urban Institute, a think tank.

In fact, diversification was investors' No. 1 motivator, according to the report.

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