How Como went from a €1m to a €1bn valuation in fewer than 10 years
Italian football club Como has seen a massive increase in valuation from €1 million to €1 billion since being acquired by the Djarum Group in 2019. The club is now preparing for its Champions League debut while maintaining a focus on its unique location and community engagement.
Why it matters
The rapid financial growth of smaller football clubs highlights the increasing commercialization and investment interest in European sports.
GOAL How Cesc Fabregas' Como went from a €1 million to a €1 billion valuation in fewer than 10 years GOAL looks at how far the small, lake-side club has come - and analyses just how far they might yet go
The tagline on Como's Twitter profile reads , 'The most beautiful football in the most beautiful location'. It's quite the claim and yet hardly hyperbole.
Certainly within an Italian context, there is no better team to watch in Serie A right now. Just last Sunday, World Cup winner Daniele De Rossi admitted that he hasn't come across a stronger side since taking charge of Genoa almost a year ago .
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