How CBSE turned school principals into its social media PR wing
The CBSE board in India is facing criticism after students alleged marking discrepancies in its new digital evaluation system. Reports suggest that school principals were coordinated to defend the system on social media amid widespread student complaints.
Why it matters
Raises concerns about educational transparency, digital system integrity, and the potential for institutional PR manipulation.
As Class XII board examinees took to social media to raise concerns about alleged marking discrepancies in the CBSE s newly introduced On-Screen Marking (OSM) system, a parallel trend emerged online: principals of CBSE-affiliated schools began posting strikingly similar videos and parroting similar lines while defending the evaluation mechanism and urging students to “trust the system.”
The outlet focuses on institutional accountability and potential government-aligned PR manipulation.
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