The Currency·4 min read·medium
How brutal honesty in Ballymaloe helped put a therapy trailblazer on the path to profitability
A
Alan English
✦AI Summary
Ciara McEnteggart, co-founder of the PBBT Institute, overhauled her mental health therapy business model following the pandemic and advice from a business leader. The company focuses on process-based behaviour therapy, a science-backed approach to mental health.
Two things caused Ciara McEnteggart to tear up the business model of her mental health therapy start-up. The first was the Covid-19 pandemic. The second was the brutal honesty of a seasoned business leader, Frank Madden, at the annual Entrepreneur Experience in Cork.
businesssciencehealth
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