How Blunt umbrellas turned Kiwi engineering into global design appeal
New Zealand-based umbrella brand Blunt is celebrating its 20th anniversary with a new headquarters and a focus on its engineering-led design philosophy. The company was founded to address the durability and safety flaws common in traditional umbrella manufacturing.
Why it matters
The story highlights how innovative engineering and design can disrupt a stagnant consumer goods category.
New Zealand-founded brand Blunt marks 20 years with a new global HQ and fresh vision.
The article is a feature piece focusing on brand history and design philosophy without political or social bias.
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