How Blunt umbrellas turned Kiwi engineering into global design appeal
New Zealand-based umbrella brand Blunt is celebrating its 20th anniversary with a new headquarters and a focus on its engineering-led design philosophy. The company was founded to address the durability and safety flaws common in traditional umbrella manufacturing.
Why it matters
The story highlights how innovative engineering and design can disrupt a stagnant consumer goods category.
New Zealand-founded brand Blunt marks 20 years with a new global HQ and fresh vision.
After what feels like Auckland’s driest start to winter, it’s apt that when I leave to meet Blunt umbrellas founder Greig Brebner at the brand’s new Epsom HQ a slow drizzle begins to kick in.
The brand turns 20 this year and the stylish new base is an immersive experience that Brebner likens to entering a modern maker’s space. It’s a definite step up from its previous, much smaller spot in neighbouring Newmarket.
“Moving here felt like leaving a flat and finally buying our first house,” Brebner says. “We’ve grown up, and like many adults, now have a mortgage and a lot more responsibilities.”
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