How Avida helped shape a new era of brand storytelling
Avida Land and The Philippine STAR developed a successful partnership centered on branded multimedia storytelling. The collaboration evolved from traditional TV projects into short-form cinematic films known as VIEWtorials.
Why it matters
This highlights the evolution of corporate marketing strategies from traditional print to digital-first, story-driven multimedia content.
MANILA, Philippines - The partnership with The Philippine STAR grew from a pioneering TV project into award-winning multimedia content.
Trust, credibility, and impact are qualities long associated with The Philippine STAR. When these come together in one publication, partnership becomes less of a decision and more of a natural choice.
This has certainly been the case for Avida Land, one of the country's leading real estate developers.
Following the success of its branded episode in the hit television series "Single/Single," the partnership evolved into a new storytelling format: short-form films that would later become known as VIEWtorials.
Looking back, the milestones reveal how both organizations embraced new ways of telling stories long before branded content became commonplace.
One of The STAR's earliest ventures into video was "Webisodes." By 2017, however, the format had evolved beyond talk-show-style programming into cinematic, story-driven content centered on relatable experiences and genuine human emotions.
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