How are the TV ratings for ‘Sigabo,’ ‘The Master Cutter’?
Television ratings for the pilot episodes of 'Sigabo' and 'The Master Cutter' show a competitive landscape in the Philippine primetime market. While 'The Master Cutter' led in raw percentage ratings, 'Sigabo' achieved high concurrent viewership across multiple platforms.
Why it matters
The data highlights shifting consumption habits in the television industry as viewers move between traditional broadcast and multi-channel digital platforms.
Reports said the pilot episode of Coco Martin and Julia Montes’ “Sigabo” fell behind Dingdong Dantes’ “The Master Cutter” in television ratings during their head-to-head premiere on Monday June 22, 2026.According to the reported ratings, “The Master Cutter” scored 9.9 percent, while “Sigabo” posted 8.2 percent.However, “Sigabo” aired simultaneously on four free-to-air channels — TV5, AllTV, A2Z and Kapamilya Channel — and recorded a peak concurrent viewership of 404,124. Based on aggregated ratings across its multiple broadcasts, many observers believe Coco Martin still dominated the primetime slot.It was also noted that “The Master Cutter’s” ratings declined on Monday, with some attributing the drop to the premiere of “Sigabo.” / TRC S
The report presents viewership statistics neutrally without favoring one production over the other.
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