How Apple iPhone Duo got Samsung and Google in an 'ugly fight'
Apple's launch of the iPhone Duo has sparked a viral social media rivalry between Samsung and Duolingo. The brands traded jokes on X regarding the product's name and design, drawing millions of views.
Why it matters
This highlights how major corporations use social media banter to maintain brand relevance and engage younger audiences during product launches.
Apple’s launch of its first foldable phone, iPhone Duo has triggered a social media exchange between Samsung and Duolingo after Samsung compared Apple’s new foldable phone with its own foldable devices. What started as Samsung’s joke about Apple copying its technology quickly turned into a separate exchange with Duolingo, with the two brands trading posts over the iPhone Duo’s name and design. The posts have drawn millions of views on X, turning the iPhone Duo launch into another round of social media rivalry between major technology brands.Samsung says Apple ‘copied us too’Samsung Mobile US started sharing comments shortly after Apple unveiled the iPhone Duo. The Samsung Mobile US account posted on X (formerly Twitter):“I'm so sorry, @duolingo. They copied us too #Solidarity”The post was aimed at Duolingo because Apple’s new foldable phone uses the name Duo.
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