How a scooter and a slogan made a Regina business go viral
A small ice cream shop in Regina, Canada, achieved global fame after its owner's humorous social media videos went viral. The shop's authentic and lighthearted content attracted visitors from around the world, demonstrating the power of social media for small businesses.
Why it matters
This story illustrates how digital authenticity can transform local businesses into global destinations, bypassing traditional marketing channels.
Elle’s Café, an ice cream shop in the city's Cathedral neighbourhood, is getting visitors from all over the world after its social media posts went viral.
“It's just honestly like an astonishing honour for us,” said owner Elle Grzeda.
“It's bigger than my dreams could have dreamt.”
Elle’s Café has been open since 2020. For many, it's a great place to enjoy a dessert in summer.
In early spring this year, Regina had some cold and snowy days. The city's e-scooters were available, but people couldn't use them because they were covered in snow.
How a Regina ice cream shop became a worldwide sensation
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