How 3 small business owners are — and aren’t — using AI to nail their marketing campaigns
Small business owners are experimenting with AI tools from Meta and generative AI platforms like ChatGPT to streamline marketing tasks. While these tools offer efficiency in content ideation, owners emphasize that human oversight and brand-specific context remain essential for success.
Why it matters
It highlights the practical integration of AI in small business operations and the ongoing tension between automated efficiency and authentic brand voice.
From left to right: Small business owners Andrea Garcia Fry, Bonnie Gurry, and Catalina Parker. Courtesy of Natalia Ramos; Nick Starichenko; Maxson Media In August, Meta launched AI tools geared toward small businesses seeking marketing help. Three small business owners shared how they use AI tools for marketing — and their limitations. Testing and organic content remain crucial for small businesses amid the rise of AI marketing tools. Marketing is an integral part of running a small business , but building a successful strategy can be time-consuming for owners. Can AI tools geared toward marketing help? Meta thinks so. In August, it announced new AI features for small business owners, designed to help audit organic Facebook and Instagram posts and ads, measure businesses' performance against similar brands, and offer strategy suggestions to improve marketing efforts.
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