Horrorcon and Khooni Monday hold ‘Backrooms’ fan event at Delhi premiere
The horror film 'Backrooms' held an immersive fan event in Delhi, featuring interactive installations and experiential marketing. The film, directed by Kane Parsons, has seen global success by leveraging a massive YouTube-based audience.
Why it matters
This highlights the growing trend of YouTube-born intellectual properties successfully transitioning into mainstream theatrical cinema.
PVR INOX Pictures partnered with Khooni Monday and HorrorCon India for the latest horror drama, Backrooms, with an interactive theatrical format. Following the strong audience response to their screening of Hokum , they expanded the format into a “larger, more refined experience”.
The article is a straightforward report on a promotional event and industry trends.
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