Honor Watch 6 Plus Motorcycle Edition unveiled
Honor has released a 'Motorcycle Edition' of its Watch 6 Plus, featuring design elements inspired by professional racing. The watch includes specialized software features like engine sound effects and an overspeed warning.
Why it matters
This demonstrates how consumer electronics brands use niche lifestyle collaborations to differentiate products in a saturated wearable market.
The Honor Watch 6 Plus - unveiled in May - comes in five colors, which are now joined by a Motorcycle Edition aimed at bike and racing enthusiasts.
Honor collaborated with Zhang Xue - a Chinese professional racer and founder of motorcycle brand ZXMOTO - on the Watch 6 Plus Motorcycle Edition. And while the Watch 6 Plus Motorcycle Edition's specs and features are identical to those of the standard model, the design is different.
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