Hong Kong star Sammi Cheng to stage private session for UOB customers in Singapore this September
Hong Kong singer-actress Sammi Cheng will hold an exclusive private session for UOB bank customers in Singapore this September. Tickets for the event, titled 'An Evening With Mi', are redeemable through the bank's loyalty rewards program.
Why it matters
This event highlights the growing trend of banks using exclusive entertainment experiences to drive customer loyalty and engagement.
UOB customers can redeem tickets for the session via the bank's UNI$ system, which is part of UOB's loyalty rewards programme.
The article is a standard promotional news piece regarding a corporate-sponsored entertainment event.
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