Homegrown jewelry brand Miladay marks its diamond anniversary

The Filipino jewelry brand Miladay celebrated its 60th anniversary with a gala event at The Peninsula Manila. The milestone highlighted the company's multi-generational legacy and the launch of a commemorative coffee-table book.
Why it matters
It marks a significant longevity milestone for a family-owned business in the luxury retail sector.
Manila Bulletin - Homegrown jewelry brand Miladay marks its diamond anniversary
Homegrown jewelry brand Miladay marks its diamond anniversary
The Dayrit family gathered friends, guests, and associates to toast the 60th anniversary of Miladay. The milestone event, held on Aug. 20 at the Rigodon Ballroom of The Peninsula Manila in Makati City, celebrated the legacy of the homegrown jewelry brand’s founders, Ting and Mila Dayrit.
Jaqui Dayrit, Michelle Dayrit Soliven, Mark Dayrit, Christine Dayrit, and Yvonne Dayrit Romualdez (Photos: Miladay)
Leading the anniversary celebration were the brand’s COO, Yvonne Dayrit Romualdez; president, Michelle Dayrit Soliven; chairman, Mark Dayrit; director of PR, Christine Dayrit; and
“Reaching 60 years is incredibly humbling,” Michelle said. “I believe very few family businesses can last that long. We are celebrating six decades, and we never take that for granted. This milestone is not just about longevity—it is really about gratitude.”
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