Home Depot IT chief says its digital price tags won't give consumers different prices

The Home Depot's chief information officer told Business Insider that electronic price labels can help delivery workers work more efficiently. Brandon Bell/Getty Images Home Depot's CIO says digital shelf labels won't mean different prices for different shoppers. The retailer sees the tags as a way to show delivery timing and help pick online orders. It comes as consumers and lawmakers worry about electronic shelves tying in dynamic pricing. Buying a screwdriver at Home Depot? Well, you and your next-door neighbor should be paying the same price for the same product on the same day. Angie Brown, the home improvement retailer's executive vice president and chief information officer, told Business Insider that it's exploring a larger rollout of its electronic shelf labels, or ESLs — the small digital placards that large retailers have been using to replace paper price tags.