Holly’s revenge: How Willoughby’s shock move proves her star power
Television presenter Holly Willoughby is transitioning from traditional broadcast TV to digital platforms like YouTube. Industry experts suggest this move is part of a broader trend where talent seeks to own their intellectual property and bypass traditional network gatekeepers.
Why it matters
Illustrates the shifting power dynamics in the media industry as high-profile talent moves toward independent digital content creation.
In Focus Holly’s revenge: How Willoughby’s shock move proves her star power She was the queen of daytime TV, but swapping the comfort of the sofa for something entirely different once seemed a gamble. Today, it makes perfect sense and could make her as big as Gary Lineker, writes Stephen Armstrong
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H olly Willoughby ’s move to YouTube has prompted endless speculation about her motives. Some have predicted catastrophe. Others have psychoanalysed her need for control after a chaotic few years, including the jailing of a stalker drawing up plans to kidnap and abuse her. But perhaps the simplest explanation comes from Holly herself.
“This feels like a natural step,” she says. “I see how my children watch content, and it is mostly YouTube , and I consume a lot via podcasts , so working across different platforms is exciting.”
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