Hold up, there’s a new Twitter in the town
A new social media platform called Twitter.now has launched, operated by a startup founded by a former Twitter trademark counsel. The service aims to prioritize trust and transparency over opaque algorithms by using an AI system called VERA to provide context and credibility scores for posts.
Why it matters
This highlights ongoing legal and branding battles over the 'Twitter' legacy and the industry-wide struggle to balance content moderation with user-driven trust signals.
You read that right. There is a new social network called “Twitter.now” on the block, and it’s being operated by a startup called Operation Bluebird, whose founding team includes former Twitter trademark counsel Stephen Coates.
As ArsTechnica reported, X sued the company last year and asked a Delaware judge to issue an injunction to stop Operation Bluebird from launching a social media platform called Twitter. But Operation Bluebird argued, per a petition last year , that X had let go of trademarks like “Twitter” and “Tweet.”
Coates said in a LinkedIn post that the company is not trying to recreate Twitter. “When X Corp. retired the Twitter brand, we saw an opportunity to build something new: a public square organized around trust, transparency, and user choice,” he said.
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