Hodgkinson powers to Athlos win in speed suit
Athlete Keely Hodgkinson won the 800m race at the Athlos meet in London while wearing a custom-made, aerodynamic full-body speed suit. The event, created by Alexis Ohanian, focused on promoting women's athletics with high prize money and a fashion-forward presentation.
Why it matters
The event represents a shift in how women's sports are marketed, blending high-performance athletics with fashion and entertainment to increase visibility.
Keely Hodgkinson powered to victory in a custom-made full-body speed suit before being presented with a Tiffany & Co crown as Athlos made its London debut.
Hodgkinson was greeted by loud cheers as she emerged on to a stage and revealed the all-black aerodynamic outfit at the third staging of the all-female athletics meet.
The 24-year-old ensured she ended a mixed year with a dominant 800m victory in front of a sellout home crowd at StoneX Stadium, bursting clear on the back straight and crossing the line in one minute 56.40 seconds.
Speaking about the outfit, Hodgkinson told BBC Sport: "This has been like a year in the making. It's a mixture of fashion and speed and science all coming together for maybe the future of athletics.
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