HITpoint Bridges Gaming, Hollywood
Entertainment 360 and Griffin Gaming Partners have launched HITpoint Entertainment, a new venture focused on adapting video game intellectual property for film and television. The company aims to leverage the massive global gaming audience to produce content across various genres.
Why it matters
This partnership highlights the growing trend of Hollywood studios aggressively pursuing gaming IP to capture the Gen Z demographic and capitalize on the success of recent adaptations like Fallout and The Last of Us.
Game on! Talent management and production company Entertainment 360 ( Game of Thrones, Ripley , Stick ), based in Century City, and Santa Monica-based gaming-centric venture capital firm Griffin Gaming Partners have teamed up to launch HITpoint Entertainment, a new company “dedicated to bringing the characters, worlds, and stories of video games to film and television.”
HITpoint brings together the talent and production expertise of Entertainment 360 with Griffin Gaming ‘s relationships in the sector. Griffin has more than $1.6 billion in assets under management with its investments across the video game industry and adjacent spaces. Earlier this year , Griffin launched a fund for independent gaming titles with Hollywood potential.
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