Hisense RGB-themed pop-up event lights up the new landmark of FIFA World Cup 2026™
Hisense has launched an RGB-themed pop-up event at Hudson Yards in New York to promote its MiniLED display technology during the FIFA World Cup 2026. The activation features interactive football-themed experiences in collaboration with adidas.
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This highlights the intersection of global sports marketing, brand activation, and consumer electronics technology.
NEW YORK , June 12, 2026 /PRNewswire/ -- As an Official Sponsor of the FIFA World Cup 2026 TM , Hisense launched its RGB-themed pop-up activation on June 9 at Hudson Yards in New York. The event featured FIFA official resources and a brand collaboration with adidas, combining Hisense display technology with football culture through immersive interactive experiences. The activation is open to the public as a space to engage with the World Cup atmosphere.
The content is a standard corporate press release regarding a marketing event.
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