Hint, a new AI startup co-founded by Martha Stewart, offers an AI assistant for homeowners
Martha Stewart has co-founded an AI startup called Hint, which provides an AI assistant for home management and maintenance. The app helps homeowners track tasks, manage energy, and store important home-related documents.
Why it matters
This represents the integration of AI into consumer-facing household management, leveraging celebrity branding to drive adoption.
Martha Stewart is entering the AI software era in the most Martha Stewart way possible: she has joined the co-founding team at Hint, an app that leverages AI technology to manage the tasks surrounding home maintenance and management. With the Hint app, which launches today, homeowners can tackle challenges around maintenance schedules and tasks, energy management, learn about their soil and air quality, weigh insurance claims, and more.
It can also serve as storage for various contracts, files, and invoices related to the home and its upkeep, which can be queried through the built-in AI assistant.
Co-founder and CTO at Hint, New York-based Kyle Rush, says the home and hospitality empire founder lives nearby and is “very involved” with the startup, but not a financial investor.
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