High-Tech Dog Collar Brand Uses AI To Create Photorealistic Dogs
Pet technology brand Fi is launching a new marketing campaign for its Fi Ultra collar using AI-generated photorealistic dogs. The campaign aims to showcase the product's off-grid tracking capabilities while emphasizing the technical accuracy of the AI imagery.
Why it matters
This campaign highlights the growing trend of using advanced generative AI tools in high-end commercial advertising to achieve realistic results.
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Fi, a leader in smart pet technology, is launching creative that uses Claude, Kling and VEO AI for photorealistic dogs, down to specific breed markings and gaits.
The Fi Ultra is the first-ever wearable powered by T-Satellite with Starlink. The technology allows owners to track their dog's location anywhere in the U.S., including deep off-grid.
A high-tech product calls for an equally tech-forward creative. The campaign "uses strict, AI photorealism instead of hallucinatory, AI slop," according to a spokesperson. It includes an AI rendition of Fi founder Jonathan Bensamoun's dog Thor, who stars in the spots.
"Unleash the Wild" is running across digital, social and TV. It was created by Dolsten & Co., an AI-first creative studio led by Simon Dolsten.
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