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Times of India·2 min read·easy

Hi’ locks a new release date as Kavin and Nayanthara’s fun promo confirms August 28

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TOI ENTERTAINMENT DESK
Hi’ locks a new release date as Kavin and Nayanthara’s fun promo confirms August 28
✦AI Summary

The Tamil film 'Hi', starring Kavin and Nayanthara, has rescheduled its theatrical release from August 14 to August 28. The move aims to avoid a crowded box office clash with other major releases and allow more time for promotional activities.

Why it matters

Strategic release scheduling is critical for the financial success of films in the highly competitive Indian cinema market.

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The release calendar for Tamil cinema is getting increasingly crowded, and Kavin and Nayanthara’s upcoming film Hi has now changed its theatrical plans. The film was earlier scheduled to arrive on August 14, setting up a box office clash with Suriya’s Vishwanath & Sons and Vishal’s Magudam, but the makers have pushed the release to August 28. The new date was announced through a playful promotional video featuring Kavin and Nayanthara, who also share the screen in the film. The shift gives the team additional time to build curiosity around the project before it reaches theatres.Kavin-Nayanthara’s ‘Hi’ promo confirms August 28 releaseThe new ‘Hi’ announcement promo gives the release-date change a playful touch. In the video, Nayanthara offers Kavin two choices, August 14 and August 28 and asks him to pick one. Kavin eventually settles on August 28, officially confirming the film’s new theatrical date.

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