HeyMax Miles Booster: Buy additional Max Miles when purchasing vouchers
HeyMax has introduced a 'Miles Booster' feature allowing users to purchase additional loyalty points when buying merchant vouchers. Financial analysis suggests the cost-to-value ratio of this feature is generally poor compared to other methods of earning travel rewards.
Why it matters
Consumers are increasingly targeted by complex loyalty program add-ons that require careful financial evaluation to determine actual value.
HeyMax sells vouchers for many popular merchants, including Amazon, Grab, Klook, Lazada, NTUC FairPrice and Sheng Siong. Buying vouchers is a great way to earn additional Max Miles on top of credit card miles, or to meet the minimum spend for a welcome offer (Trust Freedom Card’s 100,000 miles, anyone?).
HeyMax has launched a new feature called Miles Booster , which allows users to buy additional Max Miles when they purchase vouchers. However, the asking price is steep, and if you really need more Max Miles, there are cheaper ways of getting them.
When buying vouchers, HeyMax users now have the option of paying an extra 10% of the voucher price to earn a bonus 5 Max Miles per S$1 (MMpd).
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