Hexaware Becomes Official Partner of Dublin Guardians Playing in the Inaugural European T20 Premier League Season
Hexaware Technologies has announced a sponsorship deal with the Dublin Guardians, a franchise team competing in the inaugural European T20 Premier League. The partnership aims to support local cricket talent in Europe while aligning with Hexaware's regional business expansion.
Why it matters
This highlights the growing intersection of corporate IT sponsorship and the globalization of professional cricket leagues in non-traditional markets.
Sponsorship extends Hexaware's association with franchise cricket to Europe
MUMBAI, India , Sept. 1, 2026 /PRNewswire/ -- Hexaware Technologies (NSE: HEXT) , an AI-first digital and IT services company, today announced its sponsorship of Dublin Guardians as an Official Partner for the team in the inaugural season of the European T20 Premier League (ETPL).
The sponsorship comes as franchise cricket establishes a new foothold in Europe, where Hexaware has operations and continues to build local teams and capabilities across the region. The first ICC-sanctioned ETPL in mainland Europe opened on August 26 with six city-based teams from Ireland, Scotland, and the Netherlands. The league also gives European players more opportunities to compete at a professional level alongside established international cricketers.
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