'Here to stay' - Fans react to the rise of soccer in the US
The BBC explores the growing popularity of soccer in the United States following the 2026 World Cup. Fans and observers discuss whether the sport's recent surge in interest represents a permanent shift in American sports culture.
Why it matters
The rise of soccer in the US market represents a significant shift in global sports economics and cultural consumption patterns.
'Here to stay' - Fans react to the rise of soccer in the US Close Since the 2026 World Cup kicked off, stadiums in the United States have drawn large crowds and the games have generated widespread interest across the country. The BBC's Nardine Saad spoke to soccer fans about whether they think the sport is becoming more popular in the US.
The report focuses on public sentiment and cultural trends without taking a political stance.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in