Here’s When Apple Will Reveal Its iPhone 18 Pro Special Event - Forbes
Industry analysts and reports suggest Apple will hold its annual iPhone launch event on September 9, 2026. The event is expected to feature the new iPhone 18 Pro, Pro Max, and the company's first foldable smartphone.
Why it matters
Apple's product launch cycles significantly impact global consumer electronics markets and investor expectations.
Forbes contributors publish independent expert analyses and insights. I write about lifestyle tech Follow Author Aug 09, 2026, 05:42am EDT --:-- / --:-- This voice experience is generated by AI. Learn more . This voice experience is generated by AI. Learn more . Summary Apple's highly anticipated iPhone 18 Pro, Pro Max, and its inaugural folding iPhone are expected to launch in September. Experts predict the official unveiling will occur at a special keynote event on Wednesday, September 9. This date is favored due to Apple's historical avoidance of the day after Labor Day, a pattern even Bloomberg's Mark Gurman now supports. The announcement for this keynote is likely to come two weeks prior, on Wednesday, August 26, strategically placed before the IFA tech show.
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