Here’s the Truth About Whether Meta’s NameTag Face Recognition Tech ‘Exists’
Meta executives have denied the existence of a facial recognition feature called NameTag, despite evidence that the code was embedded in their Meta AI app for months. Independent researchers confirmed the code was functional, contradicting the company's public claims.
Why it matters
This highlights growing concerns over corporate transparency and the ethical implications of deploying facial recognition technology in consumer smart devices.
Does a software feature exist if its code has been deployed to the devices of millions of people but they can’t use it yet? Not if you work at Meta.
The company’s executives have spent the last few weeks making this semantic argument about NameTag, the in-development face-recognition system that Meta built for its smart glasses. The inevitable result is confusion, but that’s easy enough to clear up.
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