Here’s the real measure of entrepreneurial success
This article explores the cultural and economic drivers of entrepreneurship in Kenya, noting the country's optimistic approach to business. It critiques academic research for focusing on success metrics while ignoring the underlying motivations for starting a business.
Why it matters
Understanding the cultural context of entrepreneurship is essential for developing effective economic policies and support systems for small businesses in emerging markets.
Kenya widely receives acclaim as a hotbed for entrepreneurship. Not only do we come up with unique innovations such as in the financial technologies and development economics spaces, but also involve copycat ventures that then outperform the first movers into a sector.
While many millions of us choose entrepreneurship as our main economic activity, millions more of us also choose entrepreneurial side hustles even if we are gainfully employed in the formal job sector. Side hustles range of course from farming to shops to consultancies and everything in between. We cover all the bases.
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