Here’s how you can find the real modak on delivery apps
This article warns consumers that many sweets sold as 'modak' on delivery apps during the Ganesh festival are merely other desserts shaped like the traditional dumpling. It explains the authentic preparation of Ukadiche Modak and advises readers to search for that specific term to ensure they receive the traditional steamed rice flour delicacy.
Why it matters
It serves as a consumer guide for cultural authenticity in the age of quick-commerce, helping users navigate misleading marketing during festive seasons.
Everything that is sold as modak is not really a modak. Making the most of the festive season, when everyone talks about one festive goodie — the sweet that is supposed to be Ganesha’s favourite, modak — dessert brands and mithai shops are not letting go of this opportunity. Sweets shaped like modak are being sold as modak. From besan and motichoor to mava laddoos, sweets are getting a new shape.
Promotions include ‘free modak’ samples on your quick e-commerce delivery. When I saw six free modak pieces on offer, I was overjoyed. But when the delivery arrived and I ripped open the box, it turned out to be peda shaped like modak. The following day, I received another box of ‘modak’, and this time it was besan laddoo shaped like modak.
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