Heated Rivalry’s François Arnaud Named Under Armour Brand Ambassador
Actor François Arnaud has been named the new global brand ambassador for Under Armour. He will lead the brand's 'For When It's Hot' campaign, which promotes their HeatGear apparel line.
Why it matters
Brand partnerships between high-profile actors and athletic apparel companies are key drivers in consumer marketing and lifestyle branding.
Fran ois Arnaud has been tapped as a global brand ambassador for Under Armour, the athletic apparel brand announced Thursday.
The Heated Rivalry star's first order of business as an ambassador is leading the brand's For When It's Hot campaign, which was released alongside the news. Under Armour had teased Arnaud's involvement with the brand earlier over the last week on social media. Arnaud also wore the brand in character as Scott Hunter in Heated Rivalry ,
"If you'd told the skinny awkward kid I used to be that one day I'd be an ambassador for a sportswear brand, I would've laughed," Arnaud said in a release. Related Stories TV 'Yellowjackets' Star Sophie Nélisse to Lead Netflix Adaptation of Romance Novel 'This Summer Will Be Different' Movies Queer Director Slams "Hateful Political Rhetoric" as Trans Drama 'Rocket Fuel' Shoots in Canada
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