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CBS News·3 min read·medium

Head of Swiss euthanasia firm dies while climbing Mount Fuji; 99-year-old woman rescued - CBS News

Head of Swiss euthanasia firm dies while climbing Mount Fuji; 99-year-old woman rescued - CBS News
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A Swiss executive died while hiking Mount Fuji, marking the second fatality on the mountain this season. Meanwhile, a 99-year-old woman was rescued after being injured and stranded on the volcano, which has faced issues with overcrowding and unprepared tourists.

Why it matters

The incident underscores the growing safety and environmental challenges faced by popular tourist destinations struggling with mass tourism.

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A Swiss man died after losing consciousness hiking up Mount Fuji, authorities said on Friday, marking the second fatality in one week on the scenic but potentially dangerous mountain.Rescuers separately managed to save a 99-year-old woman, however, after she was injured on the mountain and sheltered in a hut overnight.Japan's highest mountain was once a peaceful pilgrimage site but has become a popular target for hikers — some of whom lack the stamina required for the five-to-10 hour trek up and down.Japan has tightened access rules on the 12,388-foot volcano in response to heavy tourism, crowding and a series of safety incidents involving poorly equipped climbers, some of them foreign tourists. Some hikers trample and even build campfires on the fragile alpine landscape, scattering drink bottles, plastic bags and candy wrappers.

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