He turned a side hustle into a video game resale business that's brought in $4 million this year
Caleb Ashton has scaled his side hustle, QuickFlips, into a $4 million video game and collectible resale business. The company uses a proprietary buyback system to purchase items from users and resell them across various online platforms and a new brick-and-mortar store.
Why it matters
It highlights the growth of the circular economy and the potential for individual entrepreneurs to leverage e-commerce platforms to build significant businesses from humble beginnings.
Caleb Ashton is the owner and founder of QuickFlips. QuickFlips Caleb Ashton founded QuickFlips, a platform to sell video games, consoles, and Pokémon cards. Ashton opened a storefront for his business in 2025. QuickFlips has paid customers over $5 million since 2019. Caleb Ashton's journey into the resale business was, like many who start out in that industry, humble. Ashton began flipping items — textbooks, action figures, golf clubs, sneakers, and more — while living with his wife in a one-bedroom apartment in 2019. He was eager to create an extra source of income while his wife attended law school. In true millennial fashion, he learned how to buy and resell items from YouTube videos. "I started with a budget of 500 bucks that I had cobbled together from birthday and Christmas money.
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