He’s One of Just 50 People With Olive Garden’s Lifetime Pasta Pass. You Choose What He Eats Next
Braden Sinclair, known as 'Breadsticks,' is one of only 50 people globally to possess Olive Garden's Lifetime Pasta Pass, granting him unlimited pasta, breadsticks, and soup/salad. He documents his meals on a website where the public can vote on his next order.
Why it matters
This article highlights a unique marketing promotion and the extreme brand loyalty it can foster, showcasing a quirky human interest story about consumer behavior and a specific restaurant chain.
Everyone knows that when you’re at Olive Garden, you’re family.
But in the 44 years since the casual Italian-American restaurant chain was founded, few have embraced it with the ardor that Braden Sinclair has. In fact, way back in his Little League days, a coach named him “Breadsticks.”
“I had to go to Olive Garden for my birthday, ate too much, missed an entire game,” Sinclair tells WIRED. “One of my coaches decided that because of my initials being B.S., and my number being 11—which he said looked like breadsticks—and then that story, that I had to be called ‘Breadsticks’ for the rest of the season.”
He maintained that close relationship with the chain for many years, until, in 2019, he was rewarded with an almost unfathomable distinction: Sinclair is one of just 50 human beings on the planet to ever secure an Olive Garden Lifetime Pasta Pass.
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