He choreographed routines for K-pop stars like BTS and Seventeen. Now he's building AI for dance.
Renowned K-pop choreographer Choi Youngjun has co-founded a startup called MVNT to develop AI-driven tools for dance. The company aims to help choreographers monetize their work and allow users to generate dance routines using artificial intelligence.
Why it matters
This highlights the intersection of creative arts and generative AI, showing how traditional industries are seeking new revenue streams through technology.
MVNT cofounders Joon Jung and Youngjun Choi are hoping their AI business will help both people who just want to dance — and the choreographers who make the routines, too. MVNT If you've seen a BTS or Seventeen music video, you've probably seen Choi Youngjun's work. Now, he's trying to find a new way for dancers to make money: with AI. With cofounder Joon Jung, Choi is raising funds for MVNT, his AI-based dance company. K-pop's biggest stars, from BTS to Seventeen, have danced routines that Youngjun Choi choreographed. Now, the top choreographer is betting that AI can help anyone with an idea, a phone, and no dance training to create the next hit K-pop dance. It all started six years ago when Choi met Joon Jung, then a dancer in his 20s who wanted to figure out a way for choreographers to build sustainable careers.
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