HBO Max Launches New Mobile Features For Enhanced Content Discovery
HBO Max has introduced new mobile features including a vertical video feed called 'HBO Max Shorts' and an experimental conversational search tool. The shorts feature uses AI to curate high-impact clips from the platform's library to improve content discovery.
Why it matters
Streaming platforms are increasingly using AI-driven discovery tools to increase user engagement and retention in a competitive market.
Features Include Vertical Video Clip Feed Called "HBO Max Shorts" and Experimental Conversational Search Tool
As part of its ongoing efforts to advance content discovery, HBO Max has launched two new mobile features in the U.S., providing subscribers with new ways to browse, sample, and explore its premium library of programming.
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