HBO Max is putting on vertical shorts
HBO Max is introducing a vertical video feed called 'HBO Max Shorts' to help users discover content through AI-curated clips. The platform is also testing a conversational search feature to improve content navigation.
Why it matters
Streaming platforms are increasingly adopting social-media-style discovery features to improve user engagement and retention.
Warner Bros. Discovery is bringing a vertical video feed to HBO Max to help you find something new to watch. Streaming platforms like Netflix, Disney Plus, and Peacock already offer TikTok-like vertical video feeds to surface content that might be interesting to users, and now HBO Max will have a similar feed of its own.
The feed, called “HBO Max Shorts,” will be accessible from an icon on the bottom navigation menu. It will show you things like trailers, clips, and bonus content from the HBO Max library, and it’s tailored to you based on your watch history. You can jump into a show or movie right from the HBO Max Shorts clip or add it to your list if you want to bookmark it for later. HBO Max Shorts will be tested first with “select iOS users” in the US before coming to more markets and devices.
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