HBO Max embraces vertical video with a new ‘Shorts’ feed
HBO Max is introducing a TikTok-style vertical video feed to help users discover content within its library. The platform is also testing an AI-powered conversational search feature to improve navigation and recommendations.
Why it matters
Streaming services are increasingly adopting social media-style discovery features to combat content fatigue and improve user engagement.
HBO Max is the latest streaming service to add a TikTok-like short-form video feed to its platform to help users find something to watch. The service is also launching an experimental AI-powered conversational search experience, Warner Bros. announced on Tuesday .
HBO Max, like other streaming platforms, is rethinking content discovery as large libraries are making it hard for viewers to find something to watch and as audiences become accustomed to short-form content on platforms like TikTok and Instagram Reels.
With its vertical video feed and AI search feature, the platform is looking to give users more ways to navigate its content library and find something to watch.
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