Hawker's viral Rolls-Royce video boosts Seven Claypot sales
A Singaporean hawker gained viral attention after using a borrowed Rolls-Royce to promote his claypot stall. The stunt sparked online debate regarding the car's potential connection to a major local money-laundering investigation.
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Highlights the intersection of social media marketing, viral culture, and public scrutiny in the digital age.
Hawker Muhammad Ezam Abdul Gani borrowed his friend’s Rolls-Royce Phantom to shoot a video to promote his aunt’s hawker stall.
PHOTOS: SCREENGRAB FROM APEKSTEWARD1/TIKTOK
Listen Summarise Muhammad Ezam Abdul Gani’s TikTok video driving a Rolls-Royce at Upper Boon Keng Food Centre went viral, boosting sales of his aunt’s newly revamped claypot assam pedas stall. The luxury car in the video is linked to a $3 billion money-laundering probe, but Ezam used it as a marketing stunt, borrowing it from a friend who owns it. Ezam aims to open a cafe and plans to expand his F&B business with multiple outlets in Singapore. AI generated
SINGAPORE – A video of hawker Muhammad Ezam Abdul Gani arriving at Upper Boon Keng Market & Food Centre in a Rolls-Royce Phantom has racked up 505,300 views and 10,600 “likes” since he posted it on his TikTok account @apeksteward1 on Sept 15.
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