‘Have engineered a safety net’: Nothing’s Akis Evangelidis on rising component costs
Nothing co-founder Akis Evangelidis discussed the company's strategy for navigating rising component costs and global supply chain challenges. The company is focusing on ecosystem development and a simplified product lineup, including the new 'b' series, while expanding its retail footprint in India.
Why it matters
The tech industry is currently grappling with inflationary pressures on hardware components, forcing companies to balance pricing strategies with market share growth.
The global supply chain issue and rising component costs , particularly with skyrocketing memory and chip prices, has left Nothing thinking. “You would be foolish not to notice it,” Akis Evangelidis, co-founder and India President of Nothing told The Hindu . “By focusing heavily on ecosystem development and raw brand equity from day one, we had built a buffer.”
The article reports on corporate strategy and market positioning based on an interview with a company executive.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in