‘Have engineered a safety net’: Nothing’s Akis Evangelidis on rising component costs

The global supply chain issue and rising component costs , particularly with skyrocketing memory and chip prices, has left Nothing thinking. “You would be foolish not to notice it,” Akis Evangelidis, co-founder and India President of Nothing told The Hindu . “By focusing heavily on ecosystem development and raw brand equity from day one, we had built a buffer.”

“When macroeconomics forced our hand to adjust pricing, our community didn’t abandon us. In fact, production centres were working around the clock, with logistics teams playing a perpetual game of catch-up just to satisfy the relentless demand for their latest series. They were intentionally keeping inventory lean, choosing to chase demand rather than drowning in unsold backlogs,” Mr. Evangelidis said.

The London-based tech company has just launched Phone 4b and with it started a new ‘b’ series — an entry point for buyers into the Nothing’s ecosystem.