Hasselblad's Phocus Mobile finally lands on Android
Hasselblad has released its Phocus Mobile app for Android devices, 16 years after its initial iOS launch. The app provides professional-grade photo editing, color management, and AI-powered noise reduction for specific Hasselblad camera models.
Why it matters
This update expands the mobile workflow capabilities for professional photographers using high-end medium format camera systems.
16 years after the first version became available on iOS and 6 years after Phocus Mobile 2 was released for iPhones, Hasselblad's Phocus Mobile is now finally available on Android too. It works with the Hasselblad X2D II, X2D 100C, and 907X & CFV 100C cameras.
The app delivers the end-to-end Hasselblad Natural Color Solution (HNCS) experience on mobile, combining AI-powered noise reduction with a comprehensive editing suite and photo management tools. In the Android app, you can now review, edit, organize, and export images.
The colors, tonal gradations, and highlight details are preserved from preview to export. On Android devices that support HDR, HDR images captured with the X2D II 100C reveal "intricate shadow detail, luminous highlights, and color gradations that closely match what the eye sees", Hasselblad says in its press release.
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