Hangover by Saachi Unveils Its New Collection, Reimagining Occasion Wear for a New Generation
Entrepreneur Saachi Pasari has launched a new collection for her occasion-wear label, 'Hangover by Saachi,' focusing on modern silhouettes and traditional Indian craftsmanship. The brand aims to bridge the gap between high-fashion and traditional wear for a younger generation.
Why it matters
It reflects the evolution of the Indian fashion industry as young entrepreneurs modernize traditional artisanal techniques for contemporary markets.
Mumbai, Maharashtra, India --- Business Wire India
Hangover by Saachi , the contemporary occasion-wear label founded by young entrepreneur Saachi Pasari, announces the launch of its latest collection - an edit that captures the brand at its most confident yet. Bringing together sculptural silhouettes, intricate Indian hand-embroidery and a rich, understated colour palette, the new collection is designed to make dressing up feel exciting, expressive and individual again.
For Saachi, who began her entrepreneurial journey at just 18, Hangover was born from a surprisingly simple frustration: she could constantly find references of clothes she wanted to wear, but rarely find those pieces in the market.
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