The Verge·4 min read·medium

Hands on with the new Apple Watch Series 12 and Apple Watch Ultra 4

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Victoria Song, Stevie Bonifield
Hands on with the new Apple Watch Series 12 and Apple Watch Ultra 4
AI Summary

Apple has introduced the Apple Watch Series 12 and Ultra 4, featuring new ceramic options and advanced health-tracking sensors. The devices include upgraded AI-driven Siri features and a new 'Readiness' score based on biometric data.

Why it matters

These updates represent a significant advancement in wearable health technology and AI integration for consumer electronics.

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After Apple wrapped up its “Surprise and shine” event today, we were able to get a look at the new Apple Watch Series 12 and Ultra 4.

[Image: Ceramic is back baby. https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/series12ceramic2.jpg?quality=90&strip=all]

Both of the new watches launch September 18th, with preorders available starting today.

The Apple Watch Series 12 once again starts at $399 for the aluminum case option in space gray, black, light gold, and dark bronze aluminum. The natural and radiant gold titanium version costs $699, and the night blue and pearl white ceramic costs $899. Apple says this year’s watch offers up to 24 hours of “everyday” battery life, and now offers up to 10 hours of battery during outdoor workouts and supports faster charging with up to 12 hours recharged in just 15 minutes.

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