Hands On: Chanel J12 Coco Game

Chanel has released a new high-end watch collection titled 'J12 Coco Game,' featuring pixel art designs inspired by video games. The collection includes a luxury piece set with 5.88 carats of diamonds, priced at approximately $180,000.
Why it matters
It highlights the intersection of luxury horology and modern digital culture, targeting a younger, affluent demographic familiar with indie gaming aesthetics.
This year Chanel celebrated games of all sorts, from chess to cards and even video games with the J12 Coco Game — a quartet of Chanel's best selling ceramic dive-ish watch featuring pixel art renditions of the Mademoiselle herself. This haute joaillerie variant is the maximalist-chic final boss of the sub-collection, set with 5.88 carats of diamonds, and equipped with the same bulletproof movement and hardy ceramic construction that makes the J12 so practical — though without the useful bezel or date. Initial thoughts Every year I look forward to Chanel's Watches & Wonders launches — more-so than I do many "real" watchmakers — and every year the brand graces us with a one-two punch of remarkable objects and whimsical watches, often related by a common theme. This year's theme was games, and Chanel outdid itself with a multi-million-dollar, unique (and already sold) chess set as the halo piece.
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