Halloween to generate over €40m across Ireland
Fáilte Ireland estimates that Halloween-related tourism will generate over €40 million for the Irish economy this year. The initiative aims to extend the tourism season by promoting cultural events like the Púca Festival.
Why it matters
Strategic development of 'shoulder season' tourism helps local economies diversify revenue streams beyond traditional summer peaks.
Fáilte Ireland estimates that Halloween events will generate more than €40m for local communities and tourism businesses across the island of Ireland.
Over 320,000 domestic and international visitors attended over 800 events last year and it is hoped that figure will increase this year.
"Halloween did not begin in Hollywood," said Azeta Seery, Festivals and Events Manager at Fáilte Ireland.
"It has its roots in the ancient tradition of Samhain, which spans over almost 2,000 years ago here in Ireland."
Over the last number of years tourism chiefs here have developed a new tourism season around Halloween in a bid to increase visitor numbers.
In 2025, it said that events attracted over 322,000 domestic and international visitors.
"The Home of Halloween is more than just a day," said Ms Seery.
"In fact, it's like a cultural underbelly of Irish traditions that spans the month of October into early November.
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