Halloween 'bigger than Christmas', say businesses
Businesses are reporting that Halloween has become a major commercial event, often surpassing Christmas in terms of seasonal revenue. Retailers and event operators note that consumers are spending more on costumes, decorations, and immersive experiences throughout October.
Why it matters
The shift highlights changing consumer spending habits and the growing economic importance of seasonal, experience-based retail beyond traditional holidays.
Image source, CATARINA VIEIRA Image caption, Catarina Vieira spends £150 to £200 on Halloween decorations and events
Halloween has become so popular that some attractions now make more money from the spooky season than Christmas, operators say.
From pumpkin festivals and haunted mazes to zombie experiences, businesses say demand for Halloween events has soared as the celebration grows from a single night into a month-long attraction.
At Avon Valley Adventure Park near Bath, Halloween activities now generate around a third of the site's annual income. Founder Doug Douglas said: "Halloween is really important for us, it has surpassed Christmas."
"We make half of our turnover in October, and one third comes from the week of Halloween alone," said David Gaze, owner at Chaplins fancy dress shop in Bristol.
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