Haldiram's UK debut: Huge queues at London store for chole bhature, bhujia and sweets
Indian snack brand Haldiram's opened its first UK outlet in London's Leicester Square, drawing massive crowds and viral social media attention. The launch sparked a mix of excitement from fans and critical commentary regarding the brand's quality.
Why it matters
The successful international expansion of Indian food brands highlights the growing global influence of Indian culinary culture and diaspora-driven market trends.
Haldiram's has officially opened its first-ever store in the UK, and it has already become one of the busiest new food destinations in London.Located in Leicester Square, the outlet witnessed huge crowds on its opening days, with customers queuing up to enjoy popular Indian favourites such as chole bhature, bhujia and traditional sweets. Videos of the long lines have since gone viral on social media.An Instagram user who shared one such video wrote, "POV: Haldiram's first ever outlet in London and every Indian here had the same weekend plan. The crowd, the excitement, the long queues, all for Haldiram's first outlet in London. Would you stand in this queue?"Viral video sparks buzz onlineThe footage quickly grabbed attention online, with many users expressing excitement over Haldiram's arrival in London. Even Haldiram's joined in on the online buzz. Acknowledging the overwhelming response, the brand shared a post that read: "Delhi called.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in