Haidilao scales global loyalty with Infobip's data-led personalization
The hot pot restaurant chain Haidilao has partnered with Infobip to improve customer loyalty through data-driven personalization and AI-orchestrated communications. The strategy has resulted in significantly higher engagement metrics across their global loyalty program.
Why it matters
This highlights the growing trend of using AI-powered cloud communication platforms to manage large-scale customer loyalty programs in the global hospitality sector.
KUALA LUMPUR, Malaysia , Sept. 2, 2026 /PRNewswire/ -- Global AI-first cloud communications platform Infobip , has enabled the world's largest hot pot chain, Haidilao, to more than double key engagement metrics across its vast loyalty scheme.
Haidilao has grown from a single restaurant into a global dining powerhouse, operating more than 1,000 restaurants across Asia, Europe, North America, and beyond. Known for its thoughtful hospitality, the brand is famous for its customer-first experience, from complimentary manicures and snacks for waiting guests, to noodle dance performances and highly attentive, personalized service.
Haidilao's commitment to exceptional service has translated into one of the strongest loyalty programs in the industry. The hot pot chain's more than 200 million‑member program drives significant revenue, making personalized customer engagement a key driver of its global success.
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