‘Gurtukosthunnayi’ series review: Viraj Ashwin starrer is tailormade for an easy watch
The Telugu series 'Gurtukosthunnayi' is a nostalgia-driven comedy about a man who experiences memory loss before his wedding and is helped by his friends. While the plot is familiar and inspired by previous films, the show is praised for its lighthearted tone and focus on friendship.
Why it matters
The success of nostalgia-based content in regional streaming markets indicates shifting consumer preferences in the Indian digital entertainment landscape.
Ever since the success of the Telugu series 90s: A Middle Class Biopic , ETV Win has consistently banked on nostalgia as a selling point for their shows. They offer a throwback to simpler times, raising a toast to friendships while viewing life through a soft, rose-tinted lens. While their latest show Gurtukosthunnayi ticks all such boxes, the premise provides a valid excuse to go back in time and relive the formative years of the protagonist.
The review provides a balanced critique of the show's narrative strengths and derivative elements.
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